About Rareform Collective
We Build DigitalSystems That Win
Rareform Collective is a Huddersfield-based digital agency obsessed with one thing: making ambitious businesses impossible to ignore online. We combine world-class design, AI-powered systems, and data-driven strategy to deliver results that actually move the needle.
Projects Completed
Client Satisfaction
Client Revenue Impact
Years in Business
Our Story
Born in Yorkshire. Built for Ambition.
Rareform was founded in 2018 by Marcus Reid, after years of watching talented Yorkshire businesses lose to competitors with inferior products but better digital presence. The gap wasn't talent or quality — it was visibility, credibility, and conversion.
We started with a simple promise: build websites and digital systems so good that clients' competitors would wonder how they did it. Six years later, that promise has generated over £50 million in measurable client revenue.
Today, we're a 12-person team of designers, developers, SEO specialists, and AI engineers. We work with businesses from independent tradespeople to regional institutions like Barnsley FC and Barnsley Hospice — all with the same obsessive attention to detail and results.
We don't do average. We don't do cookie-cutter. We build things that are genuinely, measurably better.
Founded in Huddersfield with 3 team members and a single client.
Expanded to full-service digital — adding SEO, branding, and content production.
Launched our first AI chatbot product. Clients saw 3× more leads overnight.
Partnered with Barnsley FC and Barnsley Hospice — our largest clients to date.
Launched our full AI Services suite: chatbots, SEO AI, automation, and analytics.
Crossed £50M in measurable client revenue impact. Team grows to 12.
Expanded nationally. Serving clients from Yorkshire to London and beyond.
What We Stand For
Our Values
The principles that guide every project, every conversation, and every decision we make.
Results-Obsessed
We measure success by your growth, not by deliverables. Every decision is filtered through one question: will this generate more revenue for our client?
Genuine Partnership
We're not a vendor — we're an extension of your team. We invest in understanding your business deeply before we write a single line of code.
AI-First Thinking
AI is woven into everything we build — from SEO systems to chatbots to automated reporting — giving you an unfair competitive advantage.
Yorkshire Roots
We're proud to be based in Huddersfield. We understand the local market, the local businesses, and the ambition that drives Yorkshire entrepreneurs.
Speed Without Compromise
Most websites go live in 2–4 weeks. We move fast because your competitors aren't waiting — but we never sacrifice quality for speed.
Radical Transparency
No jargon. No hidden fees. No surprises. You'll always know exactly what we're doing, why we're doing it, and what results to expect.
The Team
Meet the People Behind the Results
A team of specialists who are genuinely passionate about what they do — and who care deeply about your success.
Marcus Reid
Founder & Creative Director
15+ years in digital design and brand strategy. Marcus founded Rareform after seeing too many Yorkshire businesses lose to competitors with inferior products but better digital presence.
Speciality
Brand Strategy, UX Design, Creative Direction
Priya Sharma
Head of Technology & AI
Full-stack developer with deep expertise in AI and automation. Priya has built AI solutions for businesses from hospitality to healthcare, reducing manual workloads by up to 85%.
Speciality
AI Systems, Full-Stack Dev, Automation
Tom Whitfield
SEO & Growth Lead
Data-driven marketer with a proven track record of 300%+ organic traffic increases. Tom has helped clients rank #1 for competitive terms across Yorkshire and nationally.
Speciality
Technical SEO, Content Strategy, Analytics
Jade Okafor
Lead Web Designer
Award-winning designer with an eye for detail that sets our work apart. Jade brings every brand to life through typography, colour, and motion — creating websites that genuinely stop the scroll.
Speciality
UI/UX Design, Motion, Branding
Ben Cartwright
Client Success Director
Ben ensures every project exceeds expectations. Your dedicated point of contact from kick-off to launch and beyond. 98% of his clients renew their retainer.
Speciality
Project Management, Client Relations, Strategy
Leila Hassan
Content & Copywriting Lead
Former journalist turned digital content strategist. Leila writes copy that ranks, converts, and sounds unmistakably human. She leads all content production across web, blog, and ad campaigns.
Speciality
Copywriting, Content Strategy, PR
Client Highlights
Trusted by Yorkshire's Finest
From regional institutions to fast-growing SMEs — here's what some of our proudest partnerships have achieved.
Barnsley FC
Sports & Entertainment
340% increase in online ticket sales after new website launch
"The new digital platform transformed how we engage with our fanbase. Ticket sales, merchandise, and sponsorship enquiries all increased dramatically."
— Sophie Marsden, Head of Digital
BJ Logistics
Transport & Logistics
£180,000 in new contracts from inbound leads within 6 months
"Rareform built us an AI SEO system that ranked us #1 for 47 keywords. The quality of inbound leads is exceptional — these are exactly the contracts we want."
— Daniel Briggs, Managing Director
Barnsley Hospice
Healthcare & Charity
AI chatbot now handles 80% of enquiries, saving 30 staff hours weekly
"The website and AI systems have genuinely changed how we operate. Our team can focus on patient care while the technology handles the rest."
— James Hartley, Digital Director
BJ Property Group
Real Estate
Property listings generate 5× more qualified viewings
"Our new website positions us as the premium choice in the region. The virtual tour integration and AI lead qualification system is a game-changer."
— Rachel Moss, Sales Director
Ready to Work With Us?
Whether you need a new website, an AI system, or a full digital strategy — we'd love to hear about your goals.