Privacy Policy

Last updated: May 2025

1. Who We Are

Rareform Collective Ltd ("Rareform", "we", "our", "us") is a digital agency registered in England and Wales, based in Huddersfield, West Yorkshire. We provide web design, SEO, AI automation, branding, and content production services to businesses across the UK.

Contact: [email protected] · 07483 268365 · Huddersfield, West Yorkshire

2. What Data We Collect

We may collect the following types of personal data:

  • Contact information — name, email address, phone number, company name, submitted via our contact or audit forms.
  • Usage data — pages visited, time on site, browser type, IP address, collected via Google Analytics.
  • Communication data — messages you send us via email, WhatsApp, or contact forms.
  • Project data — information you provide during onboarding and project delivery.

3. How We Use Your Data

We use your personal data to:

  • Respond to enquiries and provide quotes
  • Deliver contracted services
  • Send project updates and communications
  • Improve our website and services
  • Comply with legal obligations

We do not sell your personal data to third parties.

4. Legal Basis for Processing

We process your data under the following legal bases (UK GDPR):

  • Legitimate interests — responding to enquiries and marketing our services
  • Contractual necessity — delivering services you have engaged us for
  • Legal obligation — maintaining records for tax and compliance purposes
  • Consent — where you have explicitly opted in to marketing communications

5. Data Retention

We retain contact and enquiry data for up to 3 years. Client project data is retained for 7 years in accordance with HMRC requirements. You may request deletion of your data at any time (subject to legal obligations).

6. Third-Party Services

We use the following third-party services that may process your data:

  • Google Analytics — website usage analytics (anonymised)
  • WhatsApp Business — customer communication
  • Stripe — payment processing (where applicable)

Each of these services has its own privacy policy and data processing terms.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate data
  • Request deletion of your data
  • Object to processing
  • Request data portability
  • Withdraw consent at any time

To exercise any of these rights, contact us at [email protected].

8. Cookies

We use cookies to improve your experience on our website. Please see our Cookie Policy for full details.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page with the date of last update.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

Rareform Collective Ltd
Huddersfield, West Yorkshire
[email protected]
07483 268365

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).