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Proof, NotPromises
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BJ Logistics
#1 on Google for 47 keywords. £180K in new contracts in 6 months.
A regional logistics company competing nationally — and winning.
The Challenge
BJ Logistics had a dated website that wasn't ranking on Google and was losing contracts to competitors with stronger digital presence. Their sales team was spending hours manually qualifying leads that often went nowhere. They needed to compete nationally, not just locally.
Our Solution
We rebuilt their website from scratch with a conversion-first design, then deployed our AI SEO Engine — targeting 47 high-value logistics keywords across the UK. We also built an AI lead qualification chatbot that pre-screens enquiries 24/7, scoring leads by contract value and route type before they reach the sales team.
Key Features Delivered
Services Used
"Rareform built us an AI SEO system that ranked us #1 for 47 keywords. The quality of inbound leads is exceptional — these are exactly the contracts we want. We've generated over £180,000 in new business directly from the website in the first 6 months."
Daniel Briggs
Managing Director, BJ Logistics
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